The entry of Reliance Jio into the Indian telecom market has initiated tariff war among all existing telecom operators including state run Bharat Sanchar Nigam Limited (BSNL).
Reliance Jio’s entry into the market is really a challenge for all operators since they have to face stiff and intense competition especially in tariff plans from the new entrant. BSNL CMD Shri Anupam Shrivastava said that the PSU will adopt an aggressive stance on tariffs.
In the given telecom scenario today, where competition is already cut-throat, advent of Reliance Jio is going to have varied impacts on all telecom players. As a PSU, BSNL cannot wish away or woo away any new entrant in telecom market, but can give more emphasis on utilizing our employee strength to maintain the robust network in all circles.
BSNL have been providing transparent services with attractive tariffs to our customers coupled with trust of being a 100% Government of India PSU.
BSNL CMD said – “As far as challenge is concerned, we cannot wish it away. I believe, BSNL is in a position to match Reliance Jio’s tariffs most successfully, because we are incumbent operator. We are landline and optical fibre operator so our broadband tariff rides on our own network. We don’t have to start procuring, investing and then come out with offerings.”
The PSU has already announced various promotional plans and attractive offers for its Mobile and Landline/Broadband Customers. He also added that, BSNL is also planning to launch Free Voice Calls for its Mobile customers.
“We could consider giving voice free, from our network but after charging some fixed monthly rate. Fixed Mobile Telephony and Fixed Mobile Convergence are going to be the basis of free voice calls,” – BSNL CMD added.
The PSU has already strategically moulded its future plans to not only compete with a new strong entrant but to put BSNL into advantageous position to derive opportunities. As industry is matured enough to recognize the power of co-operative competition, BSNL is going to follow Co-opetition strategy i.e., competitive as well as collaborative strategy.
Some of the latest offers announced by BSNL for its Mobile, Broadband and Landline Customers are summarized below:
Some of the latest offers announced by BSNL for its Mobile, Broadband and Landline Customers are summarized below:
Dear readers, please share your views and opinions about this latest news via comments with us. Whether BSNL could compete with Reliance Jio with these recently launched offers and promotional plans?
7 Comments
Please provide unlimited std and local calls free so that customers do not port out. also 4gb 3G per day for special stv recharges. if bsnl does not change postpaid plans also.. every one will port out to jio in coming months. till dec 31 2016 jio will provide free std local calls. Bsnl please atleast change postpaid tarrifs
Dear Srivasthava sir please change your un educated arrogant staff first.today we went to Muvattupuzha customer service its comes under ernakulam ssa to change our BB into plan 1199.but they told that they are not aware about 1199 plan is going tolaunch and they themself telling that it may be a fake news.we came back to our home with shameful by thinking of that bsnl staffs.and one of the lady (DE there) still do not know about inter state mobile number portability for BSNL.ha ha ha.
Plan 1199 will launch after 9 sept. use bsnl sdc portal ti change plans. their staff is not going to change their way.
could you please explain how to use bsnl sdc portal to change the plan?
Dear cmd sir plz bring mobile unlimited voice calling to any network.
http://selfcare.sdc.bsnl.co.in
Register here. and login click services. service request select option to change bb plan. select ur desired plan and apply.. will take about a week to change plan.
thank you